Privacy Policy

1. Who We Are

The Line & Co ("The Line", "we", "us", "our") is a South African curated furniture and décor retailer. This Privacy Policy explains how we collect, use, and protect your personal information in accordance with the Protection of Personal Information Act 4 of 2013 (POPIA).

Our responsible party for POPIA purposes is The Line & Co. You can contact us at info@thelineco.co.za.

2. Information We Collect

When you submit an enquiry through our store, we collect the following personal information:

• First name and last name
• Email address
• Contact telephone number
• Details of products you have expressed interest in
• Any additional message or requirements you choose to provide

We do not collect payment information, identity numbers, or any sensitive personal information as defined under POPIA. We do not use cookies or tracking technologies on this placeholder store.

3. Why We Collect Your Information

We collect your personal information for the following purposes:

• To respond to your product enquiry
• To confirm product availability, pricing, and lead times
• To communicate with you about your enquiry and any resulting order
• To send you a confirmation of your enquiry via email

We will not use your personal information for any purpose beyond what is stated above without your explicit consent.

4. How We Use Your Information

Your information is used solely to process and respond to your enquiry. We do not:

• Sell, rent, or share your personal information with third parties
• Use your information for unsolicited marketing
• Transfer your information outside of South Africa without adequate protection

If you consent to receiving occasional updates about new products and arrivals, we may contact you by email. You may withdraw this consent at any time by emailing info@thelineco.co.za.

5. How We Store and Protect Your Information

Enquiry information is received via email and stored securely. We take reasonable technical and organisational measures to protect your personal information from unauthorised access, loss, or misuse.

We retain your enquiry information for a period of 12 months from the date of enquiry, after which it is securely deleted unless an ongoing business relationship exists.

6. Your Rights Under POPIA

As a data subject under POPIA, you have the right to:

• Be informed that we hold your personal information
• Request access to your personal information
• Request correction of inaccurate or incomplete personal information
• Request deletion of your personal information
• Object to the processing of your personal information
• Lodge a complaint with the Information Regulator of South Africa

To exercise any of these rights, contact us at info@thelineco.co.za. We will respond within 30 days.

7. Information Regulator

If you believe we have not adequately addressed your privacy concerns, you have the right to lodge a complaint with the Information Regulator of South Africa:

• Website: www.justice.gov.za/inforeg/
• Email: inforeg@justice.gov.za

8. Updates to This Policy

We may update this Privacy Policy from time to time. Changes will be reflected by an updated date at the top of this page. Your continued use of our store after changes are posted constitutes acceptance of the updated policy.

9. Contact Us

For any privacy-related queries or requests, contact us at:

• Email: info@thelineco.co.za
• The Line & Co, South Africa